- The RED Express NI is a telephone omnibus contacting a random
representative sample of 1,000 adults across Northern Ireland aged 18+
- Provides a sample error of just + or -3% @ 95% confidence
- Finalise questions by Monday lunchtime and receive topline results
by Thursday lunchtime of the same week.
- Runs every two weeks when demand is sufficient
- Random digit dial method used to ensure ex-directory households are included, and sample is drawn to ensure that it is 100% regionally representative.
- Stringent quota controls are applied ensuring representation in
terms of age, sex, and geographical areas
- Standard classification data available includes age, gender, social class, working status, marital status, religion, urban/rural, no. of dependent children, and nationality at no additional cost. Data can therefore be run by any of these sub groups.
- Costs for the RED Express NI are worked out on a per question unit basis, which is very cost effective when there is a need to ask a few key questions of a large robust and reliable sample size.
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