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research
services research
productsopinion
polling about
us location testimonials
Qualitative Face to Face
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Fieldforce
We have a team of three staff running our face to face panel, and have
in place a nationally representative interviewer panel with 170 interviewers
nationwide, and we continue to grow this capacity
Project types
The range of approaches used by RED C covers the spectrum including
In home, On street, hall tests, exit and in store surveys
New product development - development and tracking of new drinks product using hall tests and in store/exit surveys for a alcoholic drinks company Ad and Brand Tracking - providing ongoing insight and direction for ad spend, medium choice and overall strategy, 300 interviews per month run on a continuous (weekly) basis Usage and Attitude survey - providing a clear understating of current and future needs, attitudes and usage of soft drinks among the 500 consumers in the vital teen market Category
management - in store interviews for a soft drinks company to determine best category placing in store |