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research
services research
productsopinion
polling about
us location testimonials
Qualitative Online
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Approach
Online hosting and scripting of surveys
Utilising customer leads and bought in panels.
Significant R & D analysis undertaken into sample structure and quota
analysis to provide representative samples of target consumers online.
Importance of sampling, quota controls and design seen as imperative
to representative survey design.
Project types
The range of approaches used covers business to business and consumer
Ad Testing - Online ad testing conducted on ads for a FMCG supplier among a random sample of the target groups. Website testing - analysis of visitors to a retailers website to better understanding reasons for non-purchase and click through, identifying barriers and triggers to usage. New service satisfaction - tracking a panel of new telecom product users over time using an online survey reporting on satisfaction and issues with the new service. Identifying at high speed where issues arise for ease of internal dissemination and fixing. |