Research Services

 

Red Express

Sample
1000 interviews conducted with a random representative sample of the population across Ireland.  One survey per month covers a sample of alladults aged 18+ the second wave per month covers all adulst aged 16+..

A random digit dial method is used to ensure ex-directory households are included, and sample is drawn to ensure that it is 100% regionally representative.

RED C are also one of the first research companies in the world to change their sampling approach in order to take account of the growing number of people who only have a mobile phone.  

Half of our sample is now conducted through calls to mobile numbers, again using an RDD approach.  This ensures that our sample reaches 98% of all adults in the population, including those people who only have a mobile, those who only have a landline and those who have both. 

In terms of the classification data available the RED Express has as standard age, sex, social class, working status, marital status, urban/rural, no. of dependant children, nationality and basic voting intention at no additional cost. Data can therefore be run by any of these sub groups.

Quality
The RED Express survey is designed with the best statistical accuracy available. Our sample size is 1000 interviews provides a standard error at 95% confidence of + or - 3%, the same used for political polling. Fieldwork is conducted by ICM Research who run the leading market research outbound call centre in the UK, with the highest quality credentials.

Quotas are set and weighting used to ensure that the data is nationally representative in terms of sex, age, social class and region. Our breakdown of age within gender is based on the latest census data.

Timing
The RED Express currently runs at least every two weeks and provides data in the same week and full charted presentations just one week after fieldwork is undertaken, rather than with slower face to face omnibus where results are often not received until three to four weeks after the fieldwork has taken place. (Download schedule)

Costs
Costs for the RED Express are worked out on a per question unit basis, and is most suitable when there is a need to ask a few key questions of a large sample size. The expensive element of any survey is finding respondents, and this is shared across a number of clients who similarly have questions on the red express. Note: There will never be conflicting clients on the same survey. Inclusion is on a first come first serve basis.

RED C will be able to finalise costs with you once we have sat down and designed the final questions to add to the RED Express. We can also offer some form of discount for questions only asked of minority groups, and for multiple inclusions.

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