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research
services research
productsopinion
polling about
us location testimonials
RED Express Red Map
Aim
To help marketing and brand teams evaluate a number of possible executions
quantitatively, in order to aid decision making about the most effective
execution to use.
Method
Hall test interviews.
Allows two or three executions to be tested on the key measures to
enable comparison in one survey.
Each ad evaluated on key measures using the ABCD approach to ad testing – A
Appreciation B Branding C Communication D Desired Effect on the Brand.
Measures include likeability, persuasion, affinity, branding level, message
communication, overall preference.
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