Techniques

In this section of the website we have brought together all of the different techniques we use to uncover consumer stories.

 

 

Ethnography

Nothing brings you closer to consumer needs that actually spending time with them, observing how they live their lives and where your brand, product or service interacts. At RED C…

Telephone Research

RED C have our own high tech 25-seater CATI Centre, located in Dundalk, the home of many call centres in Ireland. Our CATI interviewer staff consists of a panel of…

International

As part of the WIN Gallup International network, the largest global network of 77 independent research agencies, we can offer clients research around the world. Our network covers 95% of…

Face to Face

RED C have our own internal field department, with a number of Field managers and Executives, who manage all our face to face research including door to door in home, intercept…

Mystery Shopping

RED C has considerable experience in mystery shopping and our fieldwork panel and research team are well placed to understand the possible pitfalls.   We have designed mystery shopping research for…

Consumer Immersion

Consumer Immersion is a unique means of enabling clients to spend time talking to and asking questions of consumers, in a controlled environment. In addition to recruiting consumers and organising the…

Online Research

RED C use a variety of different online survey techniques to reach different consumers.   RED C’s own online panel was launched in February 2010 and has over 30,000 panel…

Fieldwork

RED C provides a full fieldwork only resource to companies looking to conduct all or part of a project in Ireland. Our resources allows us to quote and manage a…

Qualitative

RED C have a team of highly experienced qualitative moderators, many of whom are dualist researchers that are able to work with customers, developing understanding through qualitative research and then…

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