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research
services research
productsopinion
polling about
us location testimonials
Qualitative Qualitative
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Moderators
RED C currently has three senior qualitative moderators ranging
in experience from 5-18 years, two of which are dualist researchers.
Project types and techniques
A range of qualitative projects including face
to face and telephone depth interviews, accompanied shops, and
focus groups both in Republic of Ireland and Northern Ireland.
We utilise
a range of qualitative techniques including projection, diaries,
altered state groups, magazine tears, brand pentagons, and decision
trees.
Brand Development - a six group brand review of a car manufacturer to determine current position relative to competition and potential for future development. Product Evaluation - combined qualitative and quantitative study looking at current service usage and reaction to new service elements. Consumer Attitude - Eight group study reviewing current food and lifestyle habits for a government advisory body. Advertising Review - Eight group study to test advertising recall, effectiveness, and impact on the brand conducted for a leading soft drinks manufacturer. Product Review - 12 groups and 25 depths conducted among recent purchasers and sellers to review a magazine sales and information tool for the automotive industry. Clinician Research - 19 depth interviews conducted among senior clinicians on behalf of a medical supplier to determine current and future service needs. |