About Us

RED C Senior Team

 

Richard Colwell, Managing Director
Richard has worked in the research industry for19 years, using qualitative and quantitative techniques to design research solutions for the Retail, Telecommunication/IT and FMCG industries. He graduated from the University of Surrey in the UK, with an honours degree in Geography. Before setting up RED C in 2003 he worked at Lansdowne Market Research for 5 years, having spent 9 years prior to this at ICM research and Research International in London.

He has worked extensively on the development and tracking of advertising, promotion evaluation, customer satisfaction measurement techniques and market segmentation, plus also being heavily involved in polling both in the UK and Ireland.

Sinead Mooney, Deputy Managing Director
Sinead has over 18 years experience in the market research industry. A graduate of the College of Marketing and Design and a member of the Marketing Institute, Sinead specialises in quantitative research, incorporating the latest techniques and statistical analysis to provide the greatest level of insight and clarity on each project. Sinead was a director in Lansdowne Market Research prior to co-founding RED C Research in June 2003.

She has extensive expertise in conducting research into the changing behaviours of consumers and has worked closely with several blue chip clients developing individual research solutions to meet client requirements.

Emer O'Carroll, Qualitative Director
Emer has more than 20 years experience in consumer research, specialising in the qualitative field. With an honours degree in Sociology and Political Science from Trinity College and a European Business Studies Diploma from EAP in Paris, she started in market research in Lansdowne Market Research in 1985. 3 years here were followed by 4 years in London with one of the most respected qualitative agencies, The Consumer Connection. She then spent 11 years with Behaviour & Attitudes in Dublin.

 

Annette White, Research Director
Annette, a native of Wexford, graduated from University College Cork, with a BA in Geography and Sociology. She then gained an MSc from the Food Economics Department, UCC - the research for which was carried out in Harare, Zimbabwe. Prior to joining RED C she worked for almost three years at Lansdowne Market Research where she was involved in the design, co-ordination and reporting of many national and international projects, working extensively in the retail, leisure, and ITC industries . Annette is a dualist, equally proficient in qualitative and quantitative methods, bringing a multi-dimensional set of skills to all projects.

Michelle Lowry, Operations Director
Michelle manages all data collection and analysis, she is highly regarded in the research industry for her skills in analysis generally and specifically for more detailed and intricate analysis techniques. Michelle joined RED C Research from Research Solutions, and has been working in the Irish research industry for the past 20 years including time at Lansdowne Market Research and her own independent analysis company.

 

Bryan Cox, Director
Bryan graduated from Dublin City University with a Batchelor in Business Studies specializing in Marketing and has worked in the research industry for eight years, initially at AC Nielsen and Lansdowne Market Research.

He is a dualist and has worked extensively in qualitative and quantitative research in Ireland, for a broad spectrum of clients.While at RED C Bryan has developed strong Ad & Brand Tracking, NPD and Customer Care research management and analysis skills.

 

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