News
25.11.2014Improving consumer mood but struggling continues – Oct 2014
The latest RED C Consumer Mood tracking shows an improvement in consumer mood with increased expectations to how the Irish economy will fare in the next 6 months, and more…
News
18.11.2014Ever considered getting a tattoo?
A few months ago, I wrote a blog about future technologies to watch out for. The feedback from clients and colleagues was a mixture of fascination, fear, WTF’s and OMG’s….
News
13.11.2014New mobile only advertising study demonstrates effectiveness of mobile advertising
A research first for the Irish market measuring the effectiveness of a mobile only ad campaign has shown that mobile advertising had a higher brand impact than the average scores…
News
27.06.2014Dept of finance, SME credit demand survey
The independent survey on demand for bank credit by SME’s in Ireland was published this month covering the period October 2013 to March 2013. This survey was conducted by RED…
News
18.02.2014RED C credit crunch tracking Jan 2014 – positive outlook & mood
The latest wave of the RED C Credit Crunch Tracker shows further increases in consumer confidence with half now believing the Irish economy will fare better in the next 6…
News
14.10.2013Red C credit crunch Tracking Oct 2013 – consumer confidence on the rise, increased consumer spend imminent
On the day before the release of the Budget for 2014, the most recent wave of the RED C Credit Crunch Tracker shows that consumer confidence is increasing across the…
News
21.06.2013Consumer confidence on the rise – June 2013
The latest Credit Crunch Tracking Report from RED C shows that there is now a strong belief that the Irish economy is recovering among consumers. Summer 2013 may be the…
News
15.05.2013Research in action – three mobile
Since the dawn of marketing, one of the biggest conundrums for manufacturers and marketers worldwide has been how to design and develop products or services with a combination of features…
Comment, News
31.01.2013Red C credit crunch tracking January 2013
The latest Credit Crunch Tracking Report from RED C shows that consumer outlook for the Irish economy is at its highest level since the onset of the recession – possibly…