Cat has over 15 years’ experience in marketing and consumer insight experience, including 5 years spent client side for a broadcaster and media agency. This gives her a strong understanding of the commercial context of our work. Cat is a qualitative specialist in traditional and more immersive research techniques: ethnographic, galvanic skin response, online communities and video blogs. She has particular expertise in retail and media brands, with a passion for kids & family research. With a vast array of international experience, her global clients have taken her around the world developing products, testing content, guiding brand positioning and providing strategic direction.