Emer has more than 25 years experience in consumer research, specialising in the qualitative field. With a background in Sociology and Political Science, she has benefitted from additional training in ethnography, semiotics and Neuro-Linguistic Programming (NLP) which has brought a richness and depth to her market research. Having worked in Dublin, London and with experience in European projects she joined RED C in 2004. Emer has been a guest lecturer in UCD Smurfit Business School.
Throughout her career Emer has worked on a vast array of products, services, and lifestyle projects, including financial, telecoms and fmcg. She has extensive experience in customer need segmentation to garner better understanding of the customer/brand relationship. Her qualitative exploration has covered almost all areas and consumer types and her interest remains fresh and enquiring.