Red C research and OI research join forces in merger

Published by: Richard Colwell


redc-logo oi-logo-WhiteBackground1

We are delighted to announce that RED C Research Ltd and OI Research (formerly Outsourced Insight) have joined forces in a merger agreement that will make the group one of the largest independent market research companies in Ireland.  Our joining together unites two of the most highly respected and fastest growing insight-delivery agencies in Ireland, and will allow us to offer our clients an even broader range of services, expertise  and support.  This development will significantly strengthen our position both in Ireland and overseas.

Both brands will continue to operate as part of a new enlarged RED C Group and our clients will benefit from all of the positives associated with the merger, while retaining tried and trusted work channels and project management teams.

The benefits of the merger for research buyers include:

  • A stronger independent Irish research partner
  • A broader range of expertise, products and solutions to meet your business needs
  •  A  commitment to future innovation, ensuring world-class research solutions
  •  A  greater level of service support and resources
  •  The network to facilitate research on a global scale


Richard Colwell, Managing Director of RED C Research and the new merged RED C group commented.

“We are delighted to have come to an agreement with OI Research, and bring them into the larger merged RED C Group.  I have known David Cullen, MD of OI Research, for a long time and have always valued his skills and abilities, and believe he has very much instilled these in his team.  OI Research have been at the forefront of bringing new techniques and ideas to Ireland, and this will further cement our position as the leading innovators in insight delivery.   We believe there are significant synergies in our businesses that will allow us to provide an even better suite of services to clients across Ireland moving forward.”

David Cullen, MD, OI Research  (pitured below on right) believes that the group’s clients will benefit significantly from the deal.


“We are very excited by the new possibilities that this merger provides for all of our clients.  This represents the combination of two of Ireland’s most successful research agencies and together we are uniquely positioned to provide clients with the most comprehensive, innovative and high quality suite of products and services.  OI Research and RED C have always shared a common vision to deliver excellence and fresh thinking in research and this will continue to be our shared goal.  We are confident that our clients will see the benefits of this merger as we continue to develop and grow in the years to come”

For further information please contcat Richard Colwell, 018186316