Head of Data Analytics
Brian Greene, Head of Data Analytics
Brian graduated with an Honours Degree in Marketing from Dublin Institute of Technology (DIT), where he discovered that his innate curiosity perfectly complemented a career in market research. He believes that it is crucial that research is results in strategic guidance towards future success, and works tirelessly to deliver this on each project.
Before joining RED C in 2013, Brian worked for 5 years in Millward Brown. He has worked closely with some of the world’s largest brands across a diverse range of categories, such as Telecoms, FMCG, Financial Services and Tourism/Leisure.
As a quantitative specialist, Brian has extensive experience across all research methodologies and project types, particularly specialising in brand tracking, advertising evaluation and multi-country projects – conducting research on a regular basis in Europe, North America, Middle East and Asia.